Miriam M.

Miriam had a predicted IB score of 43 out of 45, strong academics across the board, and a range of extracurricular activities.

Despite the strength of the profile, there was no clear differentiator. Her activities had accumulated without a unifying direction or intellectual identity.

Rather than adding more activities, the work focused on positioning. Behavioral economics was identified as a central intellectual interest and the profile was rebuilt around it.

Existing experiences were reframed to support that narrative, and Miriam launched a focused social media project explaining real-world economic behavior in a clear and accessible way to a younger audience.

By the end of the process, her extracurriculars and personal statement were communicating the same intellectual direction.